How much would you pay for a pair of shoes? Someone else’s shoes, I mean.
Would you pay $7,000 for a chair on which Taylor Swift sat in a basketball arena — for an NBA playoff game, not for her wedding? Someone did.
There was one Swift chair up for bid. The Dodgers gave away 52,000 trading cards as part of a promotion for the Japanese animated series “One Piece” this month, and the current asking prices for one of those cards on eBay range from $784 to $15,656. Even at the low end … strike that, there is no apparent low end to the collectibles market these days.
Now add Shohei Ohtani to the mix. A pair of his cleats hit the auction block Monday, hyped by the promoter as “one of the most significant baseball artifacts ever” and “the greatest baseball footwear ever made available” and “the most culturally significant footwear ever worn on Japanese soil.”
In this case, the adjectives are more than breathless. Ohtani is the best player in baseball, the favorite to win his fifth most valuable player award in six years, an international tourist attraction, and a global pitchman making an estimated $125 million in sponsorships and endorsements this year.
So, the footwear: These are the cleats Ohtani wore when the Dodgers opened the 2025 season in Japan, decorated with art of his world-famous dog Decoy and signed by Ohtani with Asian kanji characters rather than English letters.
The cleats were purchased last year by Take to the Universe (TTU), a Japanese company that distributes beauty and wellness products in Japan and throughout Asia. State records show the company registered a subsidiary in Los Angeles two months ago.
The cleats Shohei Ohtani wore during the Dodgers’ 2025 season opener in Japan are on the auction block.
(The Realist)
“We thought, hey, we could actually use this to market our company and enter into the U.S. market,” said Ryoji Iguchi, chief executive of the subsidiary. Iguchi declined to say how much TTU paid for the cleats.
For a Japanese company to leverage Ohtani and the Dodgers to introduce itself to an American audience is nothing new — not just for tangible consumer goods, but also for animated characters.
You wouldn’t actually go into a store and ask for a TTU product, though. You eventually might go into a store and ask for a beauty product made by another company. TTU would just get it there.
So how does selling a pair of cleats create brand awareness for a brand consumers would not even know?
“This interview,” Iguchi said.
The Ohtani Economy strikes again: You don’t know us, but we’re coming to America, we want to help you sell your wares — and we’re selling Ohtani’s cleats!
The sale was arranged by Scott Keeney, founder of the Realest, a Los Angeles-based enterprise specializing in sports and entertainment memorabilia.
The cleats Shohei Ohtani wore during the Dodgers’ season opener in Japan in 2025 are on the auction block.
(The Realist)
Keeney talks about the “museum-grade” and “investment-grade” quality of the cleats. You might find a trading card marketed as one of one, but someone could make another. In this case, no one can make another pair of cleats worn by Ohtani on that particular day.
“It’s no different than art, where you’re seeing paintings selling for tens, hundreds of millions of dollars,” Keeney said. “The top grails are in a category of their own.
“It’s what the ultra, the top 0.0001% want, and they appreciate faster than anything else in the category.”
So how much might the Ohtani cleats command, given the combination of sport and celebrity?
Kobe Bryant’s sneakers from the game in which he tore his Achilles tendon — and hit two free throws before he left the court — fetched $660,000. Michael Jordan’s “Flu Game” shoes sold for $1.4 million. Kanye West wore “Air Yeezys” to the Grammys, and the pair sold for $1.8 million.
The ball Ohtani hit for his 50th home run in his 50-50 season: $4.4 million. And, speaking of holy grails: Judy Garland’s ruby slippers from “The Wizard of Oz” fetched $32.5 million.
I cannot afford that, in this lifetime or any other. Perhaps you can. If you cannot, the Realest is offering this free-to-enter contest: Guess the sale price of the Ohtani cleats and, if you come closest to the actual sale price, you win 1% of the price. In the event of a tie, the first submission wins.
The cash would be nice, because this is just a pair of someone else’s worn shoes. But, since everything else Ohtani does seems to be unprecedented, this auction just might be too.
