Major record labels propose guidelines for AI music on the charts

As the threat of artificial intelligence continues to creep into the music industry, major record labels are proposing new guidelines for how music generated by artificial intelligence should be treated on the charts.

The coalition of labels, which includes the industry’s biggest players like Sony Music, Universal Music Group and Warner Music Group, as well as some smaller independent labels like BMG and Concord, is trying to establish a new framework for official charts that better separates human creativity from purely synthetic and unauthorized AI creations.

The proposed guidelines unveiled Wednesday say that AI music would qualify for the charts if the AI service used to create it is “properly authorized and lawful” and if it doesn’t violate any copyright laws. The track also has to be “substantially human-made,” and it shouldn’t raise concerns about stream or chart manipulation.

“The principles are intended to provide a unified roadmap for the consideration of official chart compilers, industry bodies and affiliated stakeholders worldwide,” wrote the coalition. “Together, the organizations proposing these principles stand ready to work with charts and industry bodies around the world to discuss these principles and support implementation of these important safeguards for human creativity by charts and industry bodies.”

The labels are hoping that official charts can both “accommodate appropriate use of AI” and maintain “an authentic celebration of human artistry.”

AI-generated tracks are becoming increasingly prevalent on streaming platforms.

Recently, Spotify added a verification badge to distinguish human artists from AI, and Tidal banned AI-generated music from receiving royalties on its platform. Deezer, a French streaming platform, was the first to detect, tag and exclude AI-generated music from algorithmic recommendations.

The company recently disclosed that up to 90,000 AI tracks are being uploaded to the platform daily, representing more than 50% of its new music uploads.

Despite the coalition’s effort to introduce AI guardrails, some labels involved have already inked partnerships with AI companies such as Suno, Udio and Nvidia. Several music advocacy groups have previously raised concerns about artists facing “non-negotiable AI usage clauses.”