Many Chicago Blackhawks season ticket holders will see an average increase of just less than 6% for next season, according to team officials.
The Hawks launched their season ticket renewal drive Thursday, and sales open later this month. Single-game sales will launch at a later date.
Executive vice president of revenue Jamie Spencer said two sections of the United Center account for most of the seats affected by the price hike.
“One is on the glass, where we opened up a new club — there’s an all-inclusive experience,” Spencer said. “And the 300 level, we just see the most demand. We have 32 price codes, we study this, (and) that’s where (fans) seem to go when they’re trying to get to a Blackhawks game.”
The reality is the Hawks entered Thursday night’s schedule at 14-35-2 — worst in the NHL. So why the bump now?
The Hawks said they’ve lowered prices over the previous three seasons — acknowledging the team was still charging championship-level prices for a franchise that had fallen on hard times — but Spencer said prices were too low.
“We’re still down a large amount from the ’21-22 season,” he said.
The Hawks said 300-level tickets are still 10% lower than in 2021-22, and the overall get-in price — typically the last-minute, bargain-basement seat — is still down 37% from that season.
