BRISTOL, Conn. — Iowa’s 71-69 victory against Connecticut at the women’s Final Four on Friday averaged 14.2 million viewers on ESPN, making it the most-viewed women’s basketball game on record and the largest audience for an ESPN basketball broadcast.
The previous women’s mark was 12.3 million for Monday’s Iowa-LSU game in the Elite Eight. Game 7 of the 2018 Eastern Conference finals between the Cleveland Cavaliers and Boston Celtics was ESPN’s most-watched basketball game at 13.51 million.
That also makes it one of the most-viewed games in any sport other than college football and the NFL over the last couple of years. Last year’s NCAA men’s title game between San Diego State and UConn averaged 14.79 million.
The Hawkeyes game, which saw the audience peak at 17 million, will likely go down as one of the top-50 prime-time telecasts of 2024. It would have finished 32nd on last year’s list.
It is also ESPN’s second-highest audience for a nonfootball broadcast. The United States-Portugal match during group play in the 2014 men’s World Cup averaged 18.22 million.
The last NBA game to draw at least 14 million was the Golden State Warriors’ title-clinching victory over the Celtics in Game 6 of the 2022 NBA Finals (14.22 million).
Clark’s five March Madness games on ESPN and ABC have averaged 8.3 million. Iowa will face South Carolina for the national championship Sunday afternoon on ABC.
South Carolina’s 78-59 victory over North Carolina State averaged 7.1 million viewers, making it the third most-watched women’s national semifinal since records started being kept in 1992.
The previous record for the most-viewed semifinal was Stanford versus Virginia on CBS in 1992 (8.1 million).
Friday’s two games averaged 10.8 million viewers, a 138% increase over last year.
