The government of Arunachal Pradesh on Thursday launched a new tourism policy along with a redesigned logo to promote the state as a key travel destination. The announcement was made during a press conference in New Delhi, where the Tourism Minister, Pasang Dorjee Sona, highlighted the policy’s focus on sustainable tourism and cultural preservation.
“The prime focus of our new tourism policy is to position Arunachal Pradesh as a world-class tourism destination, preserving its pristine landscapes, rich tribal culture, and unique biodiversity while promoting sustainable tourism and community empowerment,” Minister Sona said as quoted by NDTV.
The new logo featuring the turquoise mountains and an orange arc for the rising sun represents the state as the “Land of the Dawn-lit Mountains.”
Minister Manjunath said that the rebranding shows the state’s untouched beauty. “The new identity serves as an invitation to explore an unexplored side of India that is profoundly enriching,” he said.
Minister Sona also outlined the vision for the sustainable and culturally authentic tourism experiences that will benefit the local communities while preserving the unique heritage of the region. The new initiative by the state government is aimed at positioning Arunachal Pradesh as a premier destination for the travellers looking for cultural experiences and natural beauty in India’s northeastern region.
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