Dbrand, a renowned manufacturer of cases and skins for iPhones and other devices has landed itself in a social media controversy following its response to a customer complaint. Dbrand, known for its bold social media presence and candid remarks, recently replied to a customer inquiry regarding one of its skins.
Indian-origin Bhuwan Chitransh, working in the Netherlands, expressed his dissatisfaction on X (formerly Twitter), regarding his Dbrand MacBook skin changing colour within a mere two months of purchase. Chitransh, who is from Pune, voiced their dissatisfaction, stating: “Bought this skin a couple of months back. Couldn’t even remain the same color after just 2 months. What should I do?”
Even as Dbrand’s customer support account @robot gave a standard response, it is the post by @dbrand that is stirring up a big controversy.
Your last name is basically shit rash, be serious https://t.co/SmQd5So5bS
— dbrand (@dbrand) April 9, 2024
Since the post was made live on X, it has garnered more than six million views and hundreds of comments, predominantly urging the brand to issue an apology for the controversial and racist post, which has incited outrage. The top comment read: “Wait, really @dbrand? Instead of offering any form of customer support, you ridicule a customer’s foreign name?”
In response, Dbrand stood by its actions, stating: “Correction: we mocked his name after addressing the customer support.”
wait really @dbrand? in lieu of any attempt at customer support, you make fun of a customer’s foreign name?
— Stefan G (@george_python) April 9, 2024
Here are some of the other posts on X, formerly Twitter, that criticised the brand for the racist post and asked to issue an apology.
In before the delete and apology tweet
— Doejenggles (@doejens) April 9, 2024
Keep the same energy in the apology tweet
— Nathan (@jakeIayman) April 9, 2024
Dbrand Dragged Case Maker Casetify To Court
Notably, earlier last year, Dbrand filed a significant lawsuit against case maker Casetify. The lawsuit accused Casetify’s new “Inside Out” product line of blatantly copying Dbrand’s popular Teardown series. Dbrand’s Teardown skins and cases, developed in partnership with tech YouTuber Zack “JerryRigEverything” Nelson, showcase transparent designs mirroring the internal components of different devices. The lawsuit, filed in a Toronto court, alleges that Casetify’s similarly transparent Inside Out cases infringe upon the copyright of Dbrand’s original Teardown creations.
