The initial concept for USC’s Bloom Football Performance Center was first born on the back of a napkin. It was late November 2021, and Lincoln Riley was on a plane to Los Angeles, where he was slated to be introduced as USC’s coach.
The then-hypothetical facility had been a critical contingency for Riley, who never toured USC’s facilities, but knew — like most people around college football — that the Trojans were seriously lacking in that department. For years, USC officials had resisted doing anything about it. The John McKay Center hadn’t even been around a decade, they’d inevitably say. Plus, there was the not-so-insignificant problem of where to build a new facility on campus.
Riley knew that. And he asked anyway.
“That was a little bit, in that moment, my way to test how committed SC was,” Riley said Thursday. “This honestly was probably the biggest test of commitment for, ‘How invested are we to get this program back?’ When that was met with no hesitations, that was a pivotal part of me taking this job. I think it’s fair to say, if that commitment hadn’t been made, I probably wouldn’t be here.”
The Bloom Football Performance Center on the campus of USC.
Almost five years later, the plans Riley sketched out that morning have been brought to life in one of college football’s finest facilities, the towering jewel of a $225-million capital project at USC that also includes a new baseball stadium (Dedeaux Field) and a women’s soccer and lacrosse field (Rawlinson Stadium).
The three-story, 163,000-square-foot football-only facility opened Wednesday night, with Riley reflecting back on that napkin and marveling at how far the program had come since. But this gleaming building and its array of amenities had far exceeded his initial expectations, he said.
He called it “magical.”
“You can say or promise that you’re gonna build a facility, and then you can halfway do it or you can do it right and just go over the top and just really not hold back in any way, and that’s what our university has done,” Riley said. “I’m proud and thankful for the university for making this happen.”
1. Bronze plaques of previous USC players adorn the wall of the Mark and Mary Stevens Trojan Legacy Wall at the USC Bloom Football Performance Center. 2. The weight room of the USC Bloom Football Performance Center. 3. A wall of USC players drafted by NFL teams at the Bloom Football Performance Center. 4. Trophies won by the USC football program on display at the Bloom Football Performance Center.
The real magic was that it happened at all, considering all that changed or had gone awry. The athletic director who first agreed to Riley’s facility request, Mike Bohn, resigned. The university president who signed off on it, Carol Folt, retired.
The cost of doing business in college football also went up exponentially with the advent of revenue sharing, all while the university was going through a financial crisis. None of which helped when it came to asking for $200 million in private donations.
Then there was the matter of physical space. The only option to build the facility was to demolish the Trojans’ longtime baseball field and displace the program for multiple seasons.
Hot tubs at the USC Bloom Football Performance Center.
“Think of what Coach Stank and the baseball team, what they had to give up to make this work,” Riley said. “The importance of just getting everybody together and on the same page and pushing in the same direction, this building is one of the first real signs of that. Because this took everybody.”
Riley, in particular, proved to be “very influential” in the process, according to Jeff Fucci, USC’s senior associate athletic director for capital projects.
“Coach was tireless in making sure that this was something that was not going to just be a vision and something that was talked about and not followed through on,” Fucci said.
It also took endowing just about every physical space in the facility to raise the necessary $200 million to build it, from the “Peets Family Atrium” to the “Al Cowlings Defensive Tackles Room” to a hallway labeled as the “Mark and Mary Stevens Legacy Walk.” Even some of the bathrooms bear plaques from donors eager to get their name somewhere in the building.
The locker room at the USC Bloom Football Performance Center,.
“This has been a huge, huge investment from the university,” Fucci said.
The result is a facility that stands in stark difference from the John McKay Center, which cost $70 million when it opened in 2012. That building was “80% subterranean”, according to Fucci — with not nearly enough space to contain the football program, let alone the other sports programs that used it.
Natural light pours into Bloom Center, by contrast. Thirty-foot glass doors open up onto the Trojans’ practice field from a 12,000-square-foot weight room with towering vaulted ceilings. From above, an outdoor terrace is outfitted especially for hosting recruits or other luminaries, complete, for the time being, with basketball courts and pickleball.
“I love coming to the weight room in the morning,” said offensive lineman Tobias Raymond. “The sun is coming up, and you can see it, and you open the doors and you get the fresh air blowing in.”
1. Jeff Fucci, USC senior associate athletic director, leads the media on a tour of the Bloom Football Performance Center on Thursday. 2. USC players make their way to the locker room. 3. Mannequins on display with USC football uniforms outside of the on-site cafeteria at the Bloom Football Performance Center. 4. The cafeteria at the Bloom Football Performance Center. 5. The weight room opens near the practice field.
Riley wanted the facility to put a special emphasis on recovery. So now, players have access to infrared beds, sensory deprivation tanks and AI-led massage chairs. There are hot tubs and cold tubs and a players-only sauna, while every locker is outfitted with a leather zero gravity chair. There’s even a barbershop.
“It’s hard to get our players out of here,” Fucci said.
Riley has been no different. Shortly after moving in, with his family out of town, the coach said he hunkered down for five straight days in the facility.
Before, that would’ve meant barely seeing the sun. But now, as the sun poured through the third-floor atrium of the Bloom Center, Riley couldn’t help but point out the symbolism of such an ambitious undertaking actually coming to life.
“They said it couldn’t be done,” Riley said. “But here we are.”
1. The football practice fields next to the Bloom Football Performance Center. 2. The rooftop deck, an event-ready space at Bloom Football Performance Center. 3. USC football coach Lincoln Riley, left, speaks to the media in the team room at the Bloom Football Performance Center on Thursday. 4. The lobby of the Bloom Football Performance Center.
Injury update
Projected starting center Kilian O’Connor suffered a non-contact injury during USC’s camp practice Wednesday and will be out for the rest of the season, Riley announced.
“Tough one for the guys to see,” Riley said. “A great reminder for all of our guys just how nothing in this game is ever guaranteed. We’re fortunate to have enough depth on the O-line that we’ve been working on to continue to push forward.”
