Your guide to Pasadena Measure PFD: A special parcel tax to fund the fire department

The dueling campaigns over a Pasadena ballot measure that would levy a special tax on property owners for fire department funding are heating up in the run-up to the Nov. 3 election.

In a press release, the city of Pasadena last month encouraged neighborhood associations, homeowner groups and other organizations to host informational sessions on Measure PFD, featuring presentations from Fire Chief Chad Augustin and other city staff.

But if you ask opponents of the measure, these events are actually campaign stops.

The presentations focus on “everything that supposedly won’t happen” if the measure fails, according to a press release from the No on Measure PFD Campaign.

“The city has turned the fire department into the grassroots campaign arm for Yes on PFD,” said Matt Klink, a consultant for the No campaign.

Augustin disputed that characterization of the presentations and said he’s provided only factual information about the measure so residents can understand the choices before them. “That, in my mind, is education, not advocacy,” he said.

Meanwhile, the Yes on Measure PFD Campaign has accused the No campaign of running a digital ad and using website language suggesting that local firefighters don’t support the measure.

“None of the Pasadena firefighters support a no on Measure PFD,” said Raffy Bitchakdjian, president of the Pasadena Firefighters Assn. 809. “So for them to use our name, our likeness, and actually go say that is very deceptive.”

Here’s what to know about Measure PFD: