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Home Culture • Entertainment

Commentary: Lakers’ commitment to Luka Doncic raises questions about LeBron James’ role

by Edinburg Post Report
August 2, 2025
in Culture • Entertainment
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Near the conclusion of the news conference to address his contract extension with the Lakers, Luka Doncic detailed the training program that contributed to his striking weight loss.

When he was finished talking about how he lifted weight and refrained from playing basketball for a month, general manager Rob Pelinka made it a point to offer some thoughts.

“Luka’s done all the work,” Pelinka said, “but it’s important to have a support system around you to help you do the great work.”

Pelinka went on to praise Doncic’s trainer, Anze Macek, and physiotherapist, Javier Barrio. He remarked how Macek and Barrio have “worked seamlessly” with the Lakers’ staff. He name-checked Doncic’s agent, Bill Duffy, and business manager, Lara Beth Seager.

These weren’t garden-variety compliments.

This was a pledge of allegiance.

Shortly after Doncic was traded by the Dallas Mavericks to the Lakers last season, stories emerged about tensions between his inner circle and former team.

Pelinka’s words contained an indirect message: We will support you the way Mavericks didn’t. This is your team.

The commitment was formalized on Saturday, the Lakers signing the 26-year-old Doncic to a three-year, $165-million contract extension.

The news conference ended with seven Lakers players and coach JJ Redick emerging from the back to take a picture with Doncic as he held up his jersey. A couple of the players, center Deandre Ayton and guard Marcus Smart, were personally recruited to the team by Doncic.

Doncic is now officially the center of the Lakers’ universe, and as inevitable as that seemed from the moment Pelinka acquired him, the dynamic intensifies a question that was initially raised last season: What does this mean for LeBron James?

Lakers general manager Rob Pelinka, left, and Luka Doncic hold up Doncic’s jersey during a news conference in El Segundo on Saturday.

(Carlin Stiehl / Los Angeles Times)

Too much shouldn’t be made of James’ absence from the news conference on Saturday, as Austin Reaves wasn’t there either. However, James is under contract for just one more season and Doncic for at least three more, and how will James deal with not being the focal point of his franchise? James is a player who is used to exercising boundless influence over teams that employ him, enough to where the 17-time NBA champion Lakers drafted his undersized son.

While the Lakers once had visions of Anthony Davis replacing James as the face of their franchise, the imaginary baton was never passed. The Lakers didn’t make as big a deal of Davis’ extension two years ago as they did with Doncic’s on Saturday, for which a Doncic-themed photo gallery was erected for the news conference.

There’s an uneasy feeling about the situation, in large part because James hasn’t clearly communicated his thoughts. When James exercised his player option for the upcoming season, his agent said that because James wanted to play for championships and the Lakers were “building for the future,” their camp wanted “to evaluate what’s best for LeBron at this stage in his life and career.”

The 40-year-old James will have a say in what happens, as his deal includes a no-trade provision.

Asked how James viewed the Lakers’ summer and whether he thought James would retire with the team, Pelinka replied, “So all the interactions we’ve had with LeBron and his camp, [agent Rich Paul] in particular, have been positive and supportive. So very professional and Rich has been great. The dialogue with him has been open and constant.

“In terms of LeBron’s career, I think the number one thing we have to do there is respect he and his family’s decision in terms of how long he’s going to play. I think that’s first and foremost and we want to respect his ability to come up with his timetable on that. I think that’s really important, but if he had a chance to retire as a Laker, that would be great.”

In other words, there wasn’t enough clarity for Pelinka to be able to say with any degree of certainty, yes, he thought James would retire a Laker.

Doncic accepted an offer from the Lakers to be their next headliner. That was an important development for them. But for them to be able to properly showcase their next act, they will have to close their previous one, whether it’s by him accepting a supporting role or deciding to take his talents elsewhere.

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