Meme-Stock Investors Are Back! Sort of, Anyway

Individual investors have waded back into the stock market after laying low through the worst of this year’s selloff. But don’t call it a comeback yet. 

So-called retail investors in the last two weeks have ramped up purchases of stocks and bullish call options, helping send meme stocks, such as Bed Bath & Beyond Inc. and AMC Entertainment Holdings skyrocketing. So far in August, both stocks have logged gains of at least 68%, putting Bed Bath & Beyond on pace for its best month in history.