The Crypto Queen Pulling the Strings at Binance

Yi He, a former talk-show host, has sweeping control over the crypto giant’s marketing and investment divisions. She is also founder Changpeng Zhao’s longtime romantic partner.

Yi He has assumed the mantle as Binance defender-in-chief, calling critics ‘mediocre and hopeless’ on X. Illustration by Alexandra Citrin-Safadi/WSJ; Photos: Natalie Naccache/Bloomberg

The Crypto Queen Pulling the Strings at Binance

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The Crypto Queen Pulling the Strings at Binance

Yi He, a former talk-show host, has sweeping control over the crypto giant’s marketing and investment divisions. She is also founder Changpeng Zhao’s longtime romantic partner.

EDITOR'S PICK

EP NEWSROOM

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